Maternity as a Master

How we transformed an offline training program into a scalable online course - in partnership with the MaaM team

At a glance

  • WiseBits Role: strategy, design, development (as co-founder)
  • Customers: HR departments of large companies
  • Languages: Italian, English
  • Project live on: September 2015
  • Users: About 3'000 as of August 2017
  • Geographical reach: mostly Italy and going international.

The challenge

maam is an ambitious project that frames the maternity experience as an opportunity for professional growth. It’s an important idea that before this project had only spread through a book and face to face workshops. The challenge: reach thousands of people faster and provide a better learning experience.

The solution

We designed an online platform with some specific features such as: a dashboard used by the research team to create new content and get insights. A system to manage multiple companies and communities within the same platform. A kind of smart and automated email system to increase users’ engagement.