At a glance

• WiseBits Role: strategy, design, development, marketing (as co-founder)
• Customers: students and teachers all over the world from schools following the IB curriculum
• Languages: English
• Project live on: August 2015
• Registered Users: About 9’000 as of August 2017
• Geographical reach: global.

Challenge

A talented teacher, Mitch Campbell, runs a popular YouTube channel with hundreds of high quality math and physics videos. After some years the limitations are clear: YouTube is not a good learning environment and it’s hard to earn anything from this platform.

Opportunity

We kept YouTube as the main acquisition channel and we designed a much improved learning experience on our own website.