How we created premium online courses to monetize a popular YouTube channel.
In partnership with Mitch Campbell from

At a glance

  • WiseBits Role: strategy, design, development, marketing (as co-founder)
  • Customers: students and teachers all over the world from schools following the IB curriculum
  • Languages: English
  • Project live on: August 2015
  • Registered Users: About 9’000 as of August 2017
  • Geographical reach: global.


A talented teacher, Mitch Campbell, runs a popular YouTube channel with hundreds of high quality math and physics videos. After some years the limitations are clear: YouTube is not a good learning environment and it’s hard to earn anything from this platform.


We kept YouTube as the main acquisition channel and we designed a much improved learning experience on our own website.